This principle is one of the most important underlying ideas behind the gestalt principles of visual perception. It’s why we see faces in things like tree leaves or sidewalk cracks. The human brain is exceptionally good at filling in the blanks in an image and creating a whole that is greater than the sum of its parts. The “E” and “x” in the FedEx logo create an arrow within the negative space between them. But then there are designs that use that white space to infer an element that isn’t actually there (the arrow hidden between the E and X in the FedEx logo immediately comes to mind as an example). Leaving white space around elements of a design is the first thing that usually comes to mind. Negative space has long been a staple of good design. Listen to the audio version of this article
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